In its “mission to capture the attention of Millennial women,” Refinery29 will be investing heavily in their mobile experience, redesigning their app and pushing for more sponsored content.

In its “mission to capture the attention of Millennial women,” Refinery29 will be investing heavily in their mobile experience, redesigning their app and pushing for more sponsored content. Refinery29's ongoing partnership with H&M has proven to engage users by integrating the brand seamlessly into editorial content. (TechCrunch)