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The “purity of a given transaction” is top of mind for Millennial male (and we would argue also female) consumers.

Oct 07 2013

The “purity of a given transaction” is top of mind for Millennial male (and we would argue also female) consumers. One reason Indiegogo and Kickstarter have been successful: they want to know how much of their money is going to a middleman, and how much is directly rewarding an artist. (AdWeek)