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Consumer expectations are incredibly high when it comes to wearable tech like smartwatches, and the future of the market might not be in Google Glass or iWatches, but in fashionable clothing that records data about the wearer and the world in various ways.

Consumer expectations are incredibly high when it comes to wearable tech like smartwatches, and the future of the market might not be in Google Glass or iWatches, but in fashionable clothing that records data about the wearer and the world in various ways. (Fast Co. Design)

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