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We talk about it a lot when discussing Millennial entertainment behavior, but how big is binge viewing?

We talk about it a lot when discussing Millennial entertainment behavior, but how big is binge viewing? In short: big and still growing. 88% of Netflix users and 70% of Hulu Plus users have participated in binge viewing, and subscribers to on-demand services that encourage the behavior are steadily increasing. (MediaPost)

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