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Kellogg has teamed up with Scholastic for a childhood literacy campaign with promotions in which families can earn free kids’ books, and get books to kids in need.

Kellogg has teamed up with Scholastic for a childhood literacy campaign with promotions in which families can earn free kids’ books, and get books to kids in need. A 2010 study found that two thirds of children living in poverty have no books at home. (MediaPost)

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