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Chipotle is targeting “Big-Food” with an impactful animated video and game that aims to educate viewers on where their food comes from, but because the brand is aware that “Millennials are skeptical of brands that perpetuate themselves,” the campaign makes very little mention of Chipotle.

Chipotle is targeting “Big-Food” with an impactful animated video and game that aims to educate viewers on where their food comes from, but because the brand is aware that “Millennials are skeptical of brands that perpetuate themselves,” the campaign makes very little mention of Chipotle. (USA)

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