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Arcade Fire has been pioneering interactive music videos since “The Wilderness Downtown” in 2010, and they’re continuing the tradition with “Reflektor,” an open source Google Chrome experiment that allows viewers to alter the videos graphics or insert their own faces into the action.

Arcade Fire has been pioneering interactive music videos since “The Wilderness Downtown” in 2010, and they’re continuing the tradition with “Reflektor,” an open source Google Chrome experiment that allows viewers to alter the videos graphics or insert their own faces into the action. (Mashable)

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