We’ve been keeping track of the success of subscription services among young consumers, and Birchbox is proving that the model is very beneficial to brands.

We’ve been keeping track of the success of subscription services among young consumers, and Birchbox is proving that the model is very beneficial to brands. Consumers who receive samples from Birchbox are 10 times more likely to buy the full size product online than those who receive traditional samples. (Buzzfeed)