The right leaning Heritage Foundation tried to use BuzzFeed to sell Millennials on a hating Obamacare with a sponsored post that dumbed down the healthcare issue into one-liners and reaction GIFs.

The right leaning Heritage Foundation tried to use BuzzFeed to sell Millennials on a hating Obamacare with a sponsored post that dumbed down the healthcare issue into one-liners and reaction GIFs. But the reaction from readers that the post is “trashy” and “fail” points to the fact that brands shouldn’t try to condescend to Millennials, and that posting content in their world means that content has to be authentic and in top form. (MediaBistro)