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In a world where information is passed around at a rapid pace and brands are a part of the cultural conversation, Quick Trigger ads are on the rise, but it’s easy to do them wrong.

In a world where information is passed around at a rapid pace and brands are a part of the cultural conversation, Quick Trigger ads are on the rise, but it’s easy to do them wrong. This guide shows how Oreo has mastered the art of in-the-moment marketing, and why some brands miss the mark. (BuzzFeed)

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