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Millennial drivers use mobile phones 2.5 times more than non-Millennials when car shopping, and auto brands are turning to digital, social media, and car-sharing to lure them in.

Millennial drivers use mobile phones 2.5 times more than non-Millennials when car shopping, and auto brands are turning to digital, social media, and car-sharing to lure them in. Ford’s partnership with Zipcar on college campuses has helped the brand gain a 2% market share in this segment. (eMarketer)

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