Crowdfunding continues to grow as a viable source of capital for young consumers, and brands are finding ways to tap into the trend.

Crowdfunding continues to grow as a viable source of capital for young consumers, and brands are finding ways to tap into the trend. Microsoft’s new back-to-school pilot project, “Chip In,” helps students purchase laptops by leveraging help from family and friends, providing laptops to students in need and promoting Microsoft’s Windows 8 simultaneously. (TechCrunch)