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Coke’s first ever all-digital marketing effort, “The AAH Effect” will aim to draw in teens with short entertaining online content like games, which are all designed to be viewed on mobile in order to reach the screens that teens are looking at most often.

Coke’s first ever all-digital marketing effort, “The AAH Effect” will aim to draw in teens with short entertaining online content like games, which are all designed to be viewed on mobile in order to reach the screens that teens are looking at most often. (AdWeek)

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