Last week we touched on second screen engagement in our YAB member report. Time Warner Medialab has released an infographic shining the spotlight on second screen use and media multitasking. Their research found that 74% of 18-to-44-year-old consumers with four screens are likely to use social media while watching TV, and digital natives (those under 30) are switching media platforms every other minute, proving that young consumers are the ultimate attention-splitters. (Adweek)
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