The post-Millennial generation is creeping up as one of the most innovative, and maturely advanced generation than ever before. An article written by Cheryl Swanson, President of brand strategy firm, Toniq, dissects this emerging generation and all the names that have been thrown upon them. It gives a nice top line of trends that are rising among this generation, how it relates to brand engagement, and what trends may eventually lead into cultural shifts in the future. (Popsop)
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