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Does McDonald’s have a Millennial problem?

Mar 25 2013

Does McDonald's have a Millennial problem? According to AdAge, despite McDonald's national popularity, the chain isn't even ranking in the top ten for Millennial consumers. They're trying to lure their desired market with a new McWrap sandwich, but have a lot to tackle with a demographic used to higher quality ingredients and abounding food choices. (AdAge)

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