The fashion world has for years been among the most social media-savvy industries, and certainly an industry to watch when considering the future of trends. Topshop has been a leading retail brand, reinventing the fashion show / runway experience. Teaming up with Google+, the brands incorporated everything from microcameras to Hangout apps and on top of it, created a new kind of fashion show by mining customer behavior for data that will help shape the retail giant’s buying decisions this season. (Fast Company)
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