Chipotle is becoming a lifestyle brand focused on sustainability. It now sells organic hoodies and other clothes, is hosting “locavore” festivals where attendees can learn about local and sustainable farming, and is backing a comedy video series called “Farmed and Dangerous” about a PR man who defends industrial farming. The burrito chain is a favorite among Millennials and we think they’ll appreciate these meaningful ways they can interact with the company. (Business Week)
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