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Frito-Lay’s Tostitos aims to attract Gen Y with its new line of tortilla chips that are similar to the types of chips served in restaurants.

Frito-Lay’s Tostitos aims to attract Gen Y with its new line of tortilla chips that are similar to the types of chips served in restaurants. Many major food brands are after Millennials since they’re the largest generation and they want to create loyal customers at a young age. (WSJ)

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