Reaching Millennials is essential for retailers, and to do so, they must understand young people’s changing consumption habits.

Reaching Millennials is essential for retailers, and to do so, they must understand young people’s changing consumption habits. Millennials are increasingly turning to mobile, they consult their friends before making purchases, and they’re leading the way with online shopping. Brands can appeal to them by creating an emotional connection, providing innovative packaging, and making their stores feel personal. (MediaPost)