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Millennials have long led the way with mobile phone usage, but there’s less of a generation gap today, with 55% of smartphone users overall turning to their phones to search, even when their computer is close by.

Nov 30 2012

Millennials have long led the way with mobile phone usage, but there’s less of a generation gap today, with 55% of smartphone users overall turning to their phones to search, even when their computer is close by. This is likely because Millennials are pushing their parents to use their phones often. Additionally, when it comes to Gen Y’s online and mobile habits specifically, 53% shop online while at work, highlighting how they're always connected. (BizReport)