Yes, girls between the ages of 6-12 like pink princess products, but they’re also interested in what are often considered “boy brands” with superheroes, Beyblade, and Madden NFL gaining traction among this audience.

Yes, girls between the ages of 6-12 like pink princess products, but they’re also interested in what are often considered “boy brands” with superheroes, Beyblade, and Madden NFL gaining traction among this audience. This reaffirms that girls are reworking traditional gender norms and marketers need to recognize this. (Kidscreen)