ModCloth, an online retailer specializing in vintage and retro clothing, is a favorite among Millennial women. The site sells unique styles, creates an emotional connection with consumers, and includes a story about each product, so that shoppers can imagine themselves in the clothes. ModCloth also has a Style Gallery, a shoppable section where customers can post pictures of themselves wearing ModCloth outfits, which is a growing trend on apparel sites. (Forbes)
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