ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Stores and brand websites can best appeal to Millennial shoppers by making their offerings interactive and engaging, but not too overwhelming.

Stores and brand websites can best appeal to Millennial shoppers by making their offerings interactive and engaging, but not too overwhelming. Millennials are more focused shoppers than older consumers, yet less is sometimes more in capturing everyone’s attention. Additionally, females are more drawn to displays that include faces and that provide emotional and social connections, whereas males prefer objects and geometric patterns. (MediaPost)