Tapping into the culture of photo-sharing, Coca-Cola is creating its own social network, much like Instagram, called Happy Places, where consumers can share pictures of their happy moments.

Tapping into the culture of photo-sharing, Coca-Cola is creating its own social network, much like Instagram, called Happy Places, where consumers can share pictures of their happy moments. This captures the Millennial mindset since they seek to share memories with their friends and have brands interact with them in creative ways that reflect their lifestyle. (MediaPost)