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Aeropostale is amping up its in-store offerings to further engage digital-savvy Millennials.

Aeropostale is amping up its in-store offerings to further engage digital-savvy Millennials. The brand’s concept store is equipped with iPads for shoppers to create outfits, share them online with friends, and even purchase items online. Shoppers can also vote on music to be played in the store, reflecting how shopping is increasingly blending with entertainment. (MediaPost)

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