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Halloween spending is expected to reach $8 billion this year with 7 in 10 Americans planning to celebrate the holiday.

Oct 02 2012

Halloween spending is expected to reach $8 billion this year with 7 in 10 Americans planning to celebrate the holiday. Kids are most interested in dressing as princesses, whereas witches and vampires are the most popular costumes among adults. What’s seen in-stores influences their costume decisions the most, followed by online searches and ideas from family and friends. (NRF) (MediaPost)