Interacting on the second screen is about to become even easier thanks to Zeebox, an application launching today in partnership with Comcast, NBCUniversal, and HBO that identifies what TV shows viewers are watching and provides relevant information from social networks.

Interacting on the second screen is about to become even easier thanks to Zeebox, an application launching today in partnership with Comcast, NBCUniversal, and HBO that identifies what TV shows viewers are watching and provides relevant information from social networks. It also tells users what their friends are watching and has commerce capabilities, giving viewers direct access to products advertised during commercials. (LA Times)