In today’s digital age, fans are tweeting their thoughts about shows in real time, which is influencing the scripts and letting writers and producers understand what their audiences care most about.

In today’s digital age, fans are tweeting their thoughts about shows in real time, which is influencing the scripts and letting writers and producers understand what their audiences care most about. Most writers appreciate this and consider these vocal viewers their grass-roots organizers, but they have to walk a fine line to not give viewers too much control. (WSJ)