Consumers today are social shoppers, who seek our coupons, discounts, and deals and want to be rewarded for interacting with a brand or store.

Consumers today are social shoppers, who seek our coupons, discounts, and deals and want to be rewarded for interacting with a brand or store. Two-thirds would “like” a Facebook page if it meant they’d receive a 25% saving and three-quarters would sign up for a newsletter if they’d receive the same benefit. (BizReport)