Smartphones and social networks will play a big part in BTS shopping this year with two-thirds of parents planning to use their mobile device to assist with shopping and 36% plan to use a brand’s social network page.

Smartphones and social networks will play a big part in BTS shopping this year with two-thirds of parents planning to use their mobile device to assist with shopping and 36% plan to use a brand's social network page. As to be expected, they're most interested in these mediums to find out about price and to obtain discounts, coupons, and sale information. (eMarketer)