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With BTS season in full swing, we’re finding some interesting insights about shoppers’ behaviors this year.

Aug 06 2012

With BTS season in full swing, we're finding some interesting insights about shoppers' behaviors this year. Families are turning to TV the most for information about what to buy, with other family members and newspapers also factoring into their decisions. Moreover, nearly 60% of parents say they'll use a budget this year as they feel the price of items has increased. (MediaPost)