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American Eagle launched a creative campaign this BTS season called “Live Your Life,” where shoppers show off their style and upload a photo of their favorite jeans.

Jul 03 2012

American Eagle launched a creative campaign this BTS season called “Live Your Life,” where shoppers show off their style and upload a photo of their favorite jeans.  Through gaming, social media, and user voting, AE will let shoppers win a chance to be in their next campaign. (FMM)