Phones are becoming increasingly important for Millennials while shopping; in fact, more than 75% have their mobile device glued to them while in stores as a personal shopping assistant, so stores need to embrace this behavior.

Phones are becoming increasingly important for Millennials while shopping; in fact, more than 75% have their mobile device glued to them while in stores as a personal shopping assistant, so stores need to embrace this behavior. Stay tuned for our upcoming Lifeline report on Gen Y’s sense of style & their shopping habits. (MediaPost)