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The meme economy is taking off as companies represent popular videos and images — and their creators — for marketers to license for use in their ad campaigns, hoping to look a little more hip and in-the-know when trying to reach young consumers.

Jun 19 2012

The meme economy is taking off as companies represent popular videos and images — and their creators — for marketers to license for use in their ad campaigns, hoping to look a little more hip and in-the-know when trying to reach young consumers. (Business Week)