User-generated content and fan engagement is key among Millennials and ModCloth’s new “Make the Cut” Customer Collaboration Collection shows just why this works.

User-generated content and fan engagement is key among Millennials and ModCloth's new “Make the Cut” Customer Collaboration Collection shows just why this works. The online retailer invited customers to submit design sketches that were then put on the site's Facebook page for shoppers to vote on. The winner looks were then made and are now being sold on the site!  (Modcloth via The Trendera Files)