NEW GEN Z 101: Unlock & Outlast Microtrends

Gen Y TV viewers aren’t killing TV, they’re killing traditional TV companies.

Jun 05 2012

Gen Y TV viewers aren't killing TV, they're killing traditional TV companies. Millennials watch massive amounts of TV, but they're doing so via over-the-top services and by illegally downloading shows (the audience for Dexter would more than double by including illegal downloads), which means that TV companies need to change or face irrelevance. Here's how Millennials would fix TV… (HuffPo)