Chevrolet has decided to skip Super Bowl advertising this year in favor of sponsoring the Manchester United football club.

Chevrolet has decided to skip Super Bowl advertising this year in favor of sponsoring the Manchester United football club. Chevy says the move is to position itself as an international brand, but we think it's also a good strategy to reach global-minded Millennials in the U.S. who are a growing group of fans of the sport. (AdAge)