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In addition to Viacom’s new study on How “Viewers C’s the Moment” (via communication, content, and comments), this video provides Millennials’ perspectives on why they like social TV.

May 21 2012

In addition to Viacom's new study on How “Viewers C’s the Moment” (via communication, content, and comments), this video provides Millennials' perspectives on why they like social TV. They find it a more fulfilling way to consume entertainment as they get to interact with their show and their friends, and see what others are watching. (Viacom)