DoSomething.org has learned that using text messaging is not only better at engaging teens than email — texting gets a 100% open rate!

DoSomething.org has learned that using text messaging is not only better at engaging teens than email — texting gets a 100% open rate! — it also leads to a dialogue. Sometimes, however, that takes an unexpected twist with teens texting to ask for help with personal problems. DoSomething is gathering data from those responses to map where and how teen issues are springing up in order to help curtail the problems. (TED)