YPulse has told you before that Gen Z is fully embracing a “little treat” lifestyle. With inflation and rising costs making big purchases harder to justify—or impossible—this gen is rethinking what it means to treat themselves, and it’s showing up in smaller, more accessible ways. They’re finding joy in small  splurges like a new lip gloss, a sweet snack, or a small collectible that feels special in the moment. Sure, these little indulgences add up, but in Gen Z’s eyes, skipping a coffee or a snack isn’t going to suddenly make homeownership or other milestones attainable—so why bother? Plus, for...