YPulse has said it for years, and it still rings true: Gen Z cares about the planet. Climate change and environmental issues consistently rank among the top causes teens and young adults say they’re passionate about, shaping everything from the content they engage with to the brands they say they want to support. Sustainability has become part of their identity—woven into aesthetics, conversations, and even the expectation that companies should be doing something to help. But as much as the mindset is there, the follow-through isn’t always so straightforward. As inflation is stretching budgets and the cost of living keeps...