Gen Z may be entering adulthood, but they’re not exactly rushing to leave childhood behind. With growing economic uncertainty, constant news notifications, and a general question of “what is going on,” toys have become a source of comfort for this young gen. This isn’t just about escaping the pressures of being a grown-up (though, fair), it’s also about them healing their inner child and actively seeking out joy in their everyday lives. We’ve seen this play out everywhere. From Jellycat pop-ups packed with twentysomethings and Disney adults lining up at the theme parks to young consumers selling out limited-edition...
2/25/26
Toys and Play Report
From Jellycat pop-ups to adults lining up for theme parks and limited-edition toy drops, “kidul...
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