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Western Europe

The Brand Young Europeans Are Most Loyal To is American

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Young Europeans’ loyalty is hard to win, but YPulse data shows these are the brands that manage to earn it…

TL;DR

  • Young Europeans have a flexible sense of brand loyalty—many consider themselves "loyal-ish" rather than fully committed to any one brand
  • Nike and Apple rank as the top brands young people say they’re most loyal to across Western Europe
  • But at the same time, a significant number still say they aren’t loyal to any brand at all
For brands, young European consumers are tough to win over—and even tougher to turn into long-term customers. YPulse’s Brand Loyalty report shows that 72% of young Europeans do think of themselves as loyal to one or more brands. The catch? While some believe brand loyalty means consistently purchasing from a particular brand and avoiding competitors,...

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