It’s hyper-evident right now that what Gen Z watches is ruling pop culture, from the meteoric rise of KPop Demon Hunters to a summer of niche fandoms dividing one clear “vibe” for the season. But YPulse’s Media Consumption report data shows teens, young adults, and young males and females among them, have different media tastes. So, it can feel like a bit of a guessing game for brands trying to understand what shows are most relevant to talk about with their audience. Is viral social content really reflecting enough of the gen to latch onto? Will a show’s popularity ever...