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North America

Students’ 2025 Back to School Must-Haves

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Outside school supplies, students are buying trendy water bottles, and college students are loving bag charms this back to school season…

TL;DR

  • Back to school shopping isn’t just about stocking up on school supplies anymore—for students, it’s about staying on trend as well
  • Water bottles are a top must have, with students planning to pick up the latest viral addition
  • From plushies to personalized charms, college students especially plan to buy keychains and bag charms for the next semester
Back to school season is still a key shopping moment for students of all ages. Whether they’re paying or their parents are, YPulse’s Back to School Shopping report shows 88% of middle / high students and 69% of college students are planning to do back to school shopping this year. But where the bulk of...

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