As a brand, using AI in a way that actually resonates with Gen Z is easier said than done. Not every AI-powered feature hits the mark for them; there’s a clear difference in some tools and integrations being helpful and innovative, while others still feel inauthentic. And even though it’s become so normal, we’ve seen major brands take heat for their AI experiments for years now. Levi’s got backlash after announcing plans to use AI models in the name of “diversity” in 2023; Coca-Cola’s AI-generated holiday video didn’t land well last year; and just last month, Duolingo pulled social media posts after facing criticism over AI use. So, it makes sense that many brands are feeling uncertain about how to move forward; they want to use AI, knowing it could improve their brand or add value to their products, but the fear of backlash or missteps makes the next moves feel tricky. But Gen Z isn’t anti-AI—they’re just particular about how it’s used. YPulse’s AI (Artificial Intelligence) survey shows...
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