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The AI Features from Brands That Work (and Don’t) With Gen Z

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Gen Z likes AI features from brands that serve a real purpose, enhance their experience, and don’t replace live human interaction…

TL;DR

  • Gen Z likes some AI features as long as it doesn’t cross the line into inauthentic
  • They like brands using AI features that are helpful to their shopping experience
  • They’re less into AI that replaces humans—especially AI-generated influencers or avatars replacing real people
As a brand, using AI in a way that actually resonates with Gen Z is easier said than done. Not every AI-powered feature hits the mark for them; there’s a clear difference in some tools and integrations being helpful and innovative, while others still feel inauthentic. And even though it’s become so normal, we’ve seen...

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