Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

Gaming is a Major Part of Youth Culture in the U.K.

PDF

Young British people are at the forefront of gaming culture in Europe—here’s why it matters for your brand…

TL;DR

  • British young people are far more likely to consider themselves gamers compared to their peers in France, Germany, Spain, and Italy
  • British Gen Z and Millennials also spend significantly more money on video games than their neighbors
  • Young parents in the U.K. are passing on their love for gaming onto their Gen Alpha children
Virtually all Gen Z and Millennials play video games every week, and we know from YPulse’s WE Hobbies and Passions report that it’s one of their favorite hobbies. For these gens, gaming culture is more than playing games; it’s a lifestyle that shapes various aspects of young people’s lives, from entertainment choices to social interactions...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?