It’s easy to get swept up in flashy headlines like ”Retro gaming is back thanks to Gen Z,” “Gen Z ditching smartphones for point and shoot cameras as vintage tech makes a comeback,” or “Gen Z is making retro tech one of 2025’s biggest trends.” They paint a picture of a full-blown revival of old school tech among this gen, one where young people are getting rid of their new, updated devices to return to a life of the early 2000s. And to be fair, there’s definitely a vibe to old-school tech that Gen Z is drawn to. Aesthetics matter,...
4/30/25
Tech / Device Usage Report
How young people interact with tech is constantly evolving—and brands need to keep up. Gen Z is...
Read the report
