Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Is Gen Z Really Buying Digital Cams, MP3s, and Landlines?

PDF

Despite headlines the past few years, Gen Z’s interest in vintage tech is far from a full revival…

TL;DR

  • While Gen Z does own vintage tech, the trend is more social media hype than mass adoption
  • DVD players are the most commonly owned vintage item, far more than other trendier items like flip phones or record players—proving that no one vintage tech piece is actually popular across the board
  • Teen girls are the most likely Gen Z group to own vintage tech, especially retro cameras
It’s easy to get swept up in flashy headlines like ”Retro gaming is back thanks to Gen Z,” “Gen Z ditching smartphones for point and shoot cameras as vintage tech makes a comeback,” or “Gen Z is making retro tech one of 2025’s biggest trends.” They paint a picture of a full-blown revival of old...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?