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Who are Gen Z’s Favorite Athletes?

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We asked Gen Z who their favorite athletes are and why, and these are the top 15…

TL;DR

  • Once again, LeBron James is Gen Z’s favorite athlete, thanks to basketball being their most-watched sport and his ability to connect online with them
  • Gen Z names players with long-standing success like Michael Jordan and Lionel Messi as their favorites, too
  • Young stars like Angel Reese and Caitlin Clark making Gen Z’s favorite athletes show a growing interest in women’s sports
Gen Z loves sports, and it goes beyond just tuning into games. YPulse’s Sports and Athletes report shows 63% of 13-17-year-olds and 68% of 18-24-year-olds consider themselves fans, with over half (56% of teens and 65% of young adults) watching games weekly or more often. And these young consumers are being influenced by athletes they know...

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